On October 13-16, 2014, Salesforce held its annual and largest technology conferences in San Francisco. Specifically, the Developer Marketing undertook a huge responsibility to make the entire second floor of Moscone West the best Admin and Developer Zone it could be. With a team of two on the creative team, we were tasked with designing the identity and interactive experiences. The Developer Zone serves as a resource for admins and developers ranging from a beginner to advanced by providing consultations, breakout sessions, keynote sessions, quick starts, and even activities to gain prizes. This showcases the journey for anyone to develop a fast and appealing app.
Being one of the two designers on this team, I had the amazing opportunity to produce all assets for one of the biggest technology conferences in the world. My work was distributed throughout the 4-day event and viewed by thousands. Nothing is more satisfying than seeing your work displayed and handed out to so many people.